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Realizamos una auditoría multicanal con el objetivo de comprender áreas de oportunidad (ventas, exhibición, reconocimiento de marca, promoción, etc) o bien, la correcta ejecución de las estrategias de marketing (si se hace algo o no) durante el customer experience.
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Durante esta auditoría, nos volvemos el cliente de tu marca. Realizamos el customer experience desde diferentes canales, cubriendo todos los puntos de interacción que sean requeridos para obtener los insights necesarios para el cumplimiento de la estrategia de ventas.
[/ohio_text][vc_empty_space height=”90px” el_class=”clb__section_spacer”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” side_background_title_typo=”null”][vc_column][ohio_parallax image=”148833″ parallax_speed=”0.8″][vc_empty_space height=”40vh”][/ohio_parallax][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1594374101791{background-color: rgba(136,136,136,0.05) !important;*background-color: rgb(136,136,136) !important;}” side_background_title_typo=”null” el_class=”clb__light_section”][vc_column width=”1/3″][vc_empty_space height=”90px” el_class=”clb__section_spacer”][ohio_content_box appearance_effect=”fade-up”][ohio_heading subtitle_type_layout=”top_subtitle” module_type_layout=”on_left” heading_type=”h2″ title=”QmVuZWZpY2lvcw==” title_typo=”{“font_size“:““,“line_height“:““,“letter_spacing“:““,“color“:““,“weight“:“inherit“,“style“:“inherit“,“use_custom_font“:true,“custom_font“:“Montserrat:400,700“}” css_class=”clb__heading” subtitle=”TnVlc3Ryb3M=” subtitle_typo=”{“font_size“:“17“,“line_height“:““,“letter_spacing“:““,“color“:““,“weight“:“inherit“,“style“:“inherit“,“use_custom_font“:true,“custom_font“:“Montserrat:400,700“}”][vc_empty_space height=”60px”][/ohio_content_box][/vc_column][vc_column width=”1/3″ offset=”vc_col-md-4 vc_col-xs-6″][vc_empty_space height=”90px” el_class=”clb__section_spacer”][ohio_text text_typo=”{“font_size“:“17“,“line_height“:““,“letter_spacing“:““,“color“:““,“weight“:“inherit“,“style“:“inherit“,“use_custom_font“:false}”]
- Aumento en el NPS en los touchpoints (puntos de contacto) que tu marca tiene con tu consumidor.
- Incremento de ventas.
[/ohio_text][/vc_column][vc_column width=”1/3″ offset=”vc_col-md-4 vc_col-xs-6″][vc_empty_space height=”90px” el_class=”clb__section_spacer”][ohio_content_box appearance_effect=”fade-up” content_styles=”.vc_custom_1584625893395{padding-left: 30px !important;}” appearance_delay=”100″ css_class=”clb__space_reset”][ohio_text text_typo=”{“font_size“:“17“,“line_height“:““,“letter_spacing“:““,“color“:““,“weight“:“inherit“,“style“:“inherit“,“use_custom_font“:false}”]
- Aumento del conocimiento de tu fuerza de ventas.
- Mejora en la experiencia de tu marca con el consumidor.
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- Falta de medición y control de las variables que definen el éxito de la Estrategia de venta.
[/ohio_text][/ohio_content_box][ohio_content_box appearance_effect=”fade-up” content_styles=”.vc_custom_1584621135305{padding-left: 50px !important;}” appearance_delay=”100″ css_class=”clb__space_reset”][vc_empty_space height=”45px” el_class=”clb__spacer vc_hidden-lg vc_hidden-md vc_hidden-sm”][ohio_text text_typo=”null”]
- Experiencias del cliente que no son satisfactorias.
[/ohio_text][/ohio_content_box][vc_empty_space height=”45px” el_class=”clb__spacer vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”80px” el_class=”clb__section_spacer vc_hidden-xs”][/vc_column][vc_column width=”1/3″][ohio_content_box appearance_effect=”fade-up” content_styles=”.vc_custom_1584621139671{padding-left: 50px !important;}” appearance_delay=”200″ css_class=”clb__space_reset”][vc_empty_space height=”45px” el_class=”clb__spacer vc_hidden-lg vc_hidden-md vc_hidden-sm”][ohio_text text_typo=”null”]
- Marca sin Posicionamiento – los niveles de recomendación de marca por parte de la fuerza de ventas no son buenos (NPS).
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