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Acciones que promueven la generación de experiencias excepcionales del consumidor con una marca o producto. Siendo: Zonas de experiencia, Mobiliarios de exhibición o branding, Material POP, Merchandising, Eventos, y todas las acciones que le permiten a las marcas interactuar directamente con el público objetivo.
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Creamos estrategias híbridas (físicas-digitales) que conectan y dejan impresiones significativas y duraderas en el consumidor. Todas ellas medibles y diseñadas para cada canal de distribución y buyer persona.
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- Conexión significativa de la marca con el público objetivo.
- Incremento en sell-out.
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- Participación activa del consumidor en la producción y co-creación de los programas de comercialización.
- Mejora la estrategia de ventas, potenciando acciones específicas en cada uno de los canales de distribución.
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- Cuando se busca mejorar el reconocimiento de marca a través de la entrega de una experiencia memorable.
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- Si las acciones de Marketing y Ventas requieren de un impulso extra para ser potenciadas.
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- Los datos incompletos resultan en una mala experiencia del cliente.
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